What Does a Website for a Small Business Cost? Real Prices 2026

"What does a website cost?" is the most common question small businesses ask me — and the most common answer from agencies is "it depends" or "on request." That helps no one.

This article names real numbers. No bait offers, no hidden follow-up costs.

The Short Answer

For a small business in Germany, reasonable prices in 2026 fall into three brackets:

• Single-page website (landing page): from roughly €600–900. One page, mobile-optimized, with a contact form and legally compliant Impressum/privacy policy.
• Multi-page business website: roughly €1,500–2,500. Several pages, content you can edit yourself (CMS), SEO foundations, bilingual.
• Website with features (booking, AI chat, shop): from roughly €4,000. When real software is added — online appointment booking, AI reception, customer accounts.

A pure digital-business-card page is cheap. As soon as real features or ongoing content come into play, the price rises — but in a way you can follow.

What the Price Really Depends On

1. Number of Pages and Content

A landing page is built faster than a ten-page website with a blog. But more important than the sheer page count: do the texts and photos already exist, or do they need to be created? Missing content is the most common reason projects become more expensive and take longer.

2. Real Features, Not Just Design

A contact form is standard. An online booking system that blocks taken slots in real time, or an AI chat that answers customer questions around the clock, is real software — and costs accordingly more. In return, it saves you time every single week.

3. Legal Compliance (GDPR)

Impressum, privacy policy and cookie consent are mandatory in Germany — not optional. In a professional offer they are always included. When an offer is suspiciously cheap, this is often exactly what's missing.

4. Who Owns the Result?

A serious question too few people ask: do you own the website and the domain after the project — or are you effectively renting them indefinitely? With a fixed-price website you own everything. With some website-builder and agency models, you keep paying forever.

What You See Before You Pay

A good developer can show you examples up front — not just screenshots, but real, clickable demos. That's exactly what the industry demos here are for:

• Website for hair salons — including a live demo of the online booking you can try yourself
• Website for restaurants — with a digital menu and reservations
• Website for trade businesses — with a service overview and emergency contact

Each of these demos is a real, working website — not a mockup.

Running Costs: Honestly Calculated

Beyond the one-time project price, small running costs apply:

• Domain: roughly €10–20 per year
• Hosting: free to roughly €20/month for most small websites (e.g. Vercel)
• Maintenance (optional): if you want regular changes, there are flexible packages from roughly €200/month — no obligation

A well-built website generates barely any follow-up costs. If someone charges you high monthly "care fees" for a simple page, it's worth a second look.

Conclusion

A professional website for a small business doesn't have to be a five-figure agency project in 2026. What matters is that the foundations are right — fast on mobile, legally compliant, with a clear way to get in touch — and that you know exactly what you're paying for.

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Vladyslav Kobiakov builds websites and AI tools for small businesses. Based in Mykolaiv, Ukraine — working remotely across Europe. Request a no-obligation quote.