Wix to a Fast Website: Real Numbers From a Real Migration

Almost every article about website speed promises "more customers through faster pages" — and never shows the receipts. This article does it differently: real measurements from a real project, before and after, with nothing polished up.

The project: the website of artist Maria Breslavska. For years it ran on Wix — with a monthly subscription. I rebuilt it from scratch and moved it over. Every number below comes from Lighthouse, Google's own free testing tool.

The Starting Point: A Typical Wix Website

The old website looked fine — on a desktop. The problem showed up where most visitors actually come from: the phone.

On a smartphone with an average mobile connection, it took 13.2 seconds for the main content of the homepage to appear. Thirteen seconds of a visitor staring at a half-empty screen. Google's performance score: 72 out of 100 — on mobile, well outside what Google considers a "good user experience."

That's not unusual, and it's not the owner's fault. Website builders load a lot of invisible baggage you have no control over. You can polish the design all you want — it doesn't change the foundation.

How It Was Measured

To keep the comparison fair, both measurements ran under identical conditions: Lighthouse in mobile mode, with a simulated slow mobile network and a throttled processor — the way a real, not-quite-new smartphone loads pages on the go.

"Before" is the live Wix website; "after" is the finished new site. These are lab measurements — the same yardstick for both.

The Numbers

Mobile (the number that matters):

• Time until the main content is visible: 13.2s → 0.8s — roughly 16× faster
• Google performance score: 72 → 100 out of 100

Desktop:

• Google performance score: 85 → 100 out of 100
• Time until the main content is visible: 2.7s → 0.2s

From "the visitor waits 13 seconds" to "the page is there before their thumb has left the search results."

What 13 Seconds on a Phone Actually Means

Nobody waits 13 seconds. Someone who lands on your website from Google or Instagram and sees only a loading screen hits back and taps the next result — often before your page has even finished. Those visitors never show up in any statistic as "lost." They were simply never there.

A page that appears in under a second, on the other hand, feels like an app: tap, done. Google factors exactly this difference into rankings, too — the mobile loading experience (Core Web Vitals) is an official ranking signal. A slow website competes against itself twice: it loses the visitors who arrive, and it gets shown less often to the people who search.

What Changed for the Owner

Beyond speed, the move changed three things:

• No more Wix subscription. The monthly platform fee is gone — permanently.
• She owns the website. The full code, all content, the domain — nothing is tied to a platform, nothing is "rented."
• Barely any running costs. The new site is delivered as a finished, lightweight page through a global server network. No server of her own, nothing to maintain or update.

And since honesty is the whole point of this article: what I can't tell you is visitor or inquiry numbers "since the migration." It's simply too early, and I won't invent figures. What's above was measured. I claim nothing more.

How the Move Went — With Nothing Lost

The most common worry about leaving Wix: "Will I lose my content?" In this project, nothing was lost — every page, every image, every video was carried over and re-compressed along the way so it loads faster.

The process, roughly:

1. Inventory: capture every page and piece of content on the Wix site.
2. Rebuild: the same content on a modern, lightweight foundation — without the builder baggage.
3. Test: run the new site alongside the old one, including the measurements above.
4. Switch: the domain points to the new website. For visitors, the address never changes.

The old website stays online until the last minute — there is no moment when "nothing is there."

What a Migration Like This Costs

No "price on request" games: my websites have transparent fixed prices from €490, depending on scope. For what the market typically charges and what drives the price, see "What does a website for a small business cost?". After launch, two weeks of support are included free; after that there's an optional care plan from €39/month — no obligation.

FAQ

Will I lose my content when moving off Wix?

No. Texts, images and videos are carried over completely. In the project above, not a single element was lost — the images were even re-optimized during the move.

What happens to my domain?

It stays yours. At the end, the domain is simply pointed at the new website — your address, your email and your Google listings all stay intact.

Will the move hurt my Google ranking?

Not if it's done cleanly — addresses stay the same or are correctly redirected. Medium-term, the move tends to help: the mobile loading experience is an official ranking signal, and that's exactly what improves massively.

How long does a migration take?

Honestly: it depends on the scope — a five-page website is a different job than a shop with a hundred products. Send me your current website and you'll get a realistic estimate within 24 hours instead of a one-size-fits-all answer.

What does the website cost to run afterwards?

Very little: the domain (roughly €10–20 per year), hosting free for most small websites. No platform subscription anymore. Two weeks of post-launch support are included, then an optional care plan from €39/month.

Conclusion

From 13.2 to 0.8 seconds. From 72 to 100 points. No more subscription, full control over code and content. That's not a glossy brochure — it's a measurement, and the complete story with all the details is in the Maria Breslavska case study.

If your website runs on Wix, Jimdo or another builder and feels sluggish on the phone: that's not on you. And it's fixable — measurably.

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Vladyslav Kobiakov builds fast websites for small businesses. Based in Mykolaiv, Ukraine — working remotely across Europe. Request a free consultation — reply within 24 hours.