What Does a Booking Website Cost? The Honest Answer: From €490

Search for the price of a website with appointment booking and you usually get one of two answers: "on request" or an agency price list starting at €4,000. Neither helps a salon, a practice or a trade business much.

Here is my answer, no detours: with me, a website with online appointment booking starts at €490 — one-time, everything included. No subscription for the booking feature, no commission per appointment, no hidden add-on modules.

The rest of this article explains what exactly is in that price, why it sits so far below typical agency rates, and when it does cost more.

What "From €490" Actually Includes

This is not a stripped-down teaser version — it's a complete, ready-to-use website:

• Real online booking. Your customers see available times and book directly — not a contact form you have to call back on. Taken slots are blocked automatically; double bookings can't happen.
• Automatic email confirmations. The moment a booking is made, the customer gets a confirmation by email — without you lifting a finger.
• Mobile version. Most appointments are booked on a phone, in the evening, on the sofa. The website is built for that — not just "okay on mobile, too."
• GDPR from day one. Legal notice, privacy policy, cookie consent — mandatory in Germany and always part of the project with me, at no extra charge.
• Fast loading. How much that matters is shown by a real project with before-and-after measurements: from 13.2 to 0.8 seconds on mobile.
• The website is yours. Code, content, domain — all yours. You rent nothing.

Why So Much Cheaper Than an Agency?

Fair question — "suspiciously cheap" is a real warning sign, and booking websites from agencies do typically cost several times more (for an overview of market rates, see "What does a website for a small business cost?").

The difference isn't quality — it's structure:

• No agency overhead. With an agency you also pay for the office, the project manager, the sales team and the meetings. With me you pay for one developer's work — mine.
• The booking solution already exists. I don't rebuild the booking system from scratch for every project; I adapt a proven solution to your business: your services, your hours, your design.
• Modern tooling. Lean technology with no license fees, and hosting that's free for most small websites.

What you don't get: weeks of workshops and a 40-page concept document. What you do get: a working website with booking.

The Comparison: Builder, Booking Platform, Agency

Website builders (Wix, Jimdo & co.): The entry looks cheap, but you pay monthly — permanently, every year, with no end. Booking is often an add-on module with its own surcharge, and the website stays tied to the platform: cancel and you lose everything. Then there's speed — builder sites drag along baggage you can't switch off.

Booking platforms and portals: You're listed quickly, but the platform earns on every appointment — through fees or commissions — and your customers are really the platform's customers, which is happy to show them the salon two streets over as well. Your own website costs once and then works only for you.

Agency: Often solid craftsmanship, but for a small business the price level is hard to justify — you're co-financing an apparatus your project doesn't need.

When It Costs More Than €490

Honesty also means: not everything is €490. The fixed prices on the services page at a glance:

• From €490: a compact website with online booking — ideal for a salon, studio or practice that mainly wants to be found and booked.
• From €1,200: a multi-page business website with content you can edit yourself (CMS) — for example with a blog, team pages, several locations or two languages.
• From €2,900: a real web application — customer accounts, a shop, custom features.

After launch, two weeks of support are included free — small fixes, questions, fine-tuning. After that there's an optional care plan from €39/month for ongoing changes. No obligation: a well-built website runs fine without it.

See It Live

Talk is cheap — try the booking flow yourself. The page for hair salon websites contains an interactive demo: pick a service, choose a time, book — exactly the flow your customers would experience. The example websites for restaurants and trade businesses are real, clickable demos too — not screenshots.

FAQ

Are there hidden costs?

No. The only running cost is the domain (roughly €10–20 per year); hosting is free for most small websites. No booking fees, no commissions, no mandatory subscription.

Do my customers get a confirmation?

Yes, automatically by email — immediately after booking, with no action from you. And you keep a full overview of all appointments at any time.

Is it GDPR-compliant?

Yes. Consent at booking, no tracking without permission, legal notice and privacy policy — with me that's part of the project, not part of a surcharge list.

What happens after the two weeks of support?

The website simply keeps running — it belongs to you, after all. If you'd like regular changes (new prices, photos, promotions), the care plan from €39/month covers that. You can add it or skip it at any time.

How fast do I get a quote?

I reply to inquiries within 24 hours. If you already have a website, run the free website check — the full analysis arrives within 2 working days.

Conclusion

In 2026, a website with real online appointment booking is not a €4,000 project and not a subscription adventure: from €490, one-time, with email confirmations, a mobile version and GDPR included — and afterwards it's yours. If you want to compare: the demos are live, the prices are public, and questions cost nothing.

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Vladyslav Kobiakov builds websites with online appointment booking for salons, restaurants and trade businesses. Based in Mykolaiv, Ukraine — working remotely across Europe. Request a free consultation — reply within 24 hours.